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GM’S MEDIA REPUTATION SOARS AMONG 100 LARGEST U.S. COMPANIES . . . If you’ve noticed that recent headlines have seemed to reflect more positively on General Motors, you’re not mistaken. When it comes to the media reputation among the 100 largest U.S. companies, GM’s status has skyrocketed to second place — behind only Microsoft —in the 2007 Cision Index. In the study — formerly known as the Delahaye Index — GM’s ranking climbed 70 spots from the previous annual index score. Ford Motor Company also fared well, climbing 86 spots to the number 12 spot in the most recent study.
"One year after dropping precipitously in the top 100, GM and Ford did an outstanding job conveying their turn-around strategies and facing difficult challenges head-on," said Wayne Bullock, senior vice president, Analysis Services, of Cision.
Both GM and Ford benefited from profitable second quarters, as well as reaching contract agreements with the United Auto Workers. GM also swept the 2007 North American Car and Truck of the Year awards at the North American International Auto Show.
The assessment of how news coverage reflects and helps shape corporate reputations of the 100 largest corporations in the U.S. is compiled quarterly by Cision, a provider of business and communications intelligence for public relations and marketing professionals.
Cision's Corporate Media Reputation Index includes analysis of news items to rank the media reputations of the largest 100 U.S. companies. Cision gathers news from America's most prominent national dailies, and top business and news magazines, ranging from “The New York Times” and “The Wall Street Journal” to “Fortune” and “Forbes.” Each company is assigned a score based on the number of positive and negative reputation-driving attributes found in each story. These attributes are classified into five categories: stakeholder relations, financial management, products and services, organizational integrity and organizational strength.
"One year after dropping precipitously in the top 100, GM and Ford did an outstanding job conveying their turn-around strategies and facing difficult challenges head-on," said Wayne Bullock, senior vice president, Analysis Services, of Cision.
Both GM and Ford benefited from profitable second quarters, as well as reaching contract agreements with the United Auto Workers. GM also swept the 2007 North American Car and Truck of the Year awards at the North American International Auto Show.
The assessment of how news coverage reflects and helps shape corporate reputations of the 100 largest corporations in the U.S. is compiled quarterly by Cision, a provider of business and communications intelligence for public relations and marketing professionals.
Cision's Corporate Media Reputation Index includes analysis of news items to rank the media reputations of the largest 100 U.S. companies. Cision gathers news from America's most prominent national dailies, and top business and news magazines, ranging from “The New York Times” and “The Wall Street Journal” to “Fortune” and “Forbes.” Each company is assigned a score based on the number of positive and negative reputation-driving attributes found in each story. These attributes are classified into five categories: stakeholder relations, financial management, products and services, organizational integrity and organizational strength.
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