Hmmm... let's take a V6, slap a couple turbos on it and advertise it as practically "unbreakable".
Market it as getting over 20 mpg or as high as 24 mpg--even though if you work the turbos--you'll get no where near that mileage, but focus on 20-24. Lead people to believe you can tow 12,000 lbs no problem. People will fall for the hype and it'll sell like popcorn and account for over 40% of F-150 sales.
To avoid costly warranty repairs, only put a 60,000 mile powertrain warranty on it. When customers complain about random loss of power--just tell 'em you're "working on a fix".
In my opinion--if anyone was ignorant enough to really believe all the hype--they should suffer the consequences.
My nephew has one and although he's having problems--is still defending his pile of junk.
Here's a link. Although it starts out talking about the 2.0--applies to ALL ecoboost.
https://www.youtube.com/watch?v=0irw...&feature=share
Market it as getting over 20 mpg or as high as 24 mpg--even though if you work the turbos--you'll get no where near that mileage, but focus on 20-24. Lead people to believe you can tow 12,000 lbs no problem. People will fall for the hype and it'll sell like popcorn and account for over 40% of F-150 sales.
To avoid costly warranty repairs, only put a 60,000 mile powertrain warranty on it. When customers complain about random loss of power--just tell 'em you're "working on a fix".
In my opinion--if anyone was ignorant enough to really believe all the hype--they should suffer the consequences.
My nephew has one and although he's having problems--is still defending his pile of junk.
Here's a link. Although it starts out talking about the 2.0--applies to ALL ecoboost.
https://www.youtube.com/watch?v=0irw...&feature=share
Comment