http://www.reuters.com/article/2012/...pe=companyNews
At least they fired the guy responsible.
http://www.latimes.com/business/mone...,1002620.story
Duh. A shirt sponsor that isn't printed on the shirts?
Wow.
(Reuters) - Manchester United Ltd.'s deal with General Motors Co. to sponsor the hugely popular soccer club's shirts will bring in $559 million over the agreement's seven-year term, the club said in a regulatory filing Friday.
http://www.latimes.com/business/mone...,1002620.story
Duh. A shirt sponsor that isn't printed on the shirts?
Among the criticisms of the transaction was that the sponsorship did not appear to include Chevrolet’s name on the jerseys of the soccer club’s players. Unlike the major American sports, advertising is a prominent feature of soccer uniforms, giving the sponsors what are essentially kicking and running billboards for television cameras and photographers.
Wow.
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