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Warren and Kurt Johnson Notified Primary Manufacturer Support Rescinded …
The inevitable came Friday for Warren and Kurt Johnson when a phone call came from General Motors informing the front-running Pro Stock team their longtime factory backing would end immediately.
Both Warren Johnson’s GM Performance Parts and Kurt Johnson’s ACDelco programs expired at the conclusion of the 2008 season.
Where this leaves the teams for 2009 remains to be seen but the Johnsons clearly aren’t speaking to the media at this time.
The Johnsons are preparing for the 2009 season and a source close to the situation indicated the Johnsons will campaign at least one car albeit on a limited schedule.
The Johnsons aren't the only casualties of the massive marketing cut as CompetitionPlus.com has learned that Cory McClenathan's longtime GMC association has ended as well as the monetary support provided to Ken Black's KB Racing.
GM will make "significant reductions to advertising and promotions" as part of their sweeping budget cuts. The company's filing shows that advertising and promotion spending will account for $3.2 billion of its total $30.2 billion in structural costs this year.
According to an article published in Radio Advertising Bureau, by 2012, GM said it plans to cut $600 million in ad and promotions, reducing its expenditures to $2.6 billion as part of a move to reduce annual structural costs to $23.2 billion by that year.
WOW times are getting tough for the race teams
The inevitable came Friday for Warren and Kurt Johnson when a phone call came from General Motors informing the front-running Pro Stock team their longtime factory backing would end immediately.
Both Warren Johnson’s GM Performance Parts and Kurt Johnson’s ACDelco programs expired at the conclusion of the 2008 season.
Where this leaves the teams for 2009 remains to be seen but the Johnsons clearly aren’t speaking to the media at this time.
The Johnsons are preparing for the 2009 season and a source close to the situation indicated the Johnsons will campaign at least one car albeit on a limited schedule.
The Johnsons aren't the only casualties of the massive marketing cut as CompetitionPlus.com has learned that Cory McClenathan's longtime GMC association has ended as well as the monetary support provided to Ken Black's KB Racing.
GM will make "significant reductions to advertising and promotions" as part of their sweeping budget cuts. The company's filing shows that advertising and promotion spending will account for $3.2 billion of its total $30.2 billion in structural costs this year.
According to an article published in Radio Advertising Bureau, by 2012, GM said it plans to cut $600 million in ad and promotions, reducing its expenditures to $2.6 billion as part of a move to reduce annual structural costs to $23.2 billion by that year.
WOW times are getting tough for the race teams
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